John,
About half of email is read on phones these days.
Hopefully, you’ve optimized your marketing emails for mobile by now. But is the entire customer journey consistent?
We just published our latest chart article on MarketingSherpa addressing that very challenge – Mobile Email Marketing Chart: Online fundraising scorecard (plus mobile optimization tips).
Read on for tips to optimize your mobile email opt-in and landing pages based on examples from high-performing nonprofits. Nonprofits are an excellent source of learning for B2B and B2C brands since marketing is core to the organization – after all, the value they provide is almost entirely perceived value.
Serving you,
Daniel Burstein
Senior Director, Content & Marketing
MarketingSherpa and MECLABS Institute
P.S. Our job is to help you do your job better. Reply to this email to let us know how we can help. |
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