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2,400 consumers tell us why they ignore newspaper and magazine ads.

Advertising Chart: Why customers ignore some newspaper and magazine ads

Print ads in newspapers and magazines are the most trusted advertising channel when consumers want to make a purchase decision, according to MarketingSherpa research.

So, print can be a valuable tool in the marketing toolbox, even for digital marketers since they can use it to drive consumers to an online conversion objective.

Read on to discover what pitfalls you can avoid to create print ads that consumers won’t ignore.

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