| | | | | Shinola’s Uplifting New Ads Celebrate America’s Builders, Makers and Do-Gooders Encourages people to give back to their communities By Christine Birkner America was built on hard work and elbow grease: people who chopped wood, hammered nails and didn't take the easy route. Shinola, a brand whose story is built on the comeback of blue-collar Detroit, is celebrating today's builders and do-gooders in its latest ad campaign from agency of record Partners & Spade. The campaign, "Let's...
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| | | | | | | | How 4 Agencies Are Using Artificial Intelligence as Part of the Creative Process Can algorithms replace humans? By Lauren Johnson A couple of weeks ago, Coca-Cola's global senior digital director Mariano Bosaz told Adweek he wanted "to start experimenting" with "automated narratives," including using bots for music and editing the closing credits of commercials. Algorithms are already foundational to programmatic advertising and will likely only grow to be a bigger part of media buying, but...
Read more » | | Hometown Artists and Lifelong Baseball Fans Designed These Fun MLB Team Cans for Budweiser Just in time for opening day By Christine Birkner Beer and baseball go together like peanut butter and jelly, so it's only fitting that Budweiser and MLB teamed up with local artists to create one-of-a-kind team cans for the start of the baseball season. For the past few years, Bud Light's team cans for the NFL, which featured a minimalist design with each team's...
Read more » | | Coca-Cola, Guinness, Apple: The Art of Building Fantasy Worlds in Advertising Scott Carlson of Van's General Store picks his favorite spots By Tim Nudd An animated wonderland inside a vending machine. A squirrel-filled dreamworld of stout drinkers chasing the meaning of life. A centuries-old monster infiltrating the modern world to sell the newest of technologies. Scott Carlson, co-founder (with actor Liev Schreiber) and chief creative officer of boutique New York agency Van's General Store, recently sat down with Adweek...
Read more » | | | | | The Downside of Digital’s Explosive Growth? Too Many Marketers Are Failing to Think Long-Term Plan (and measure) like an investor By George Musi The marketing industry has many similarities with Wall Street, namely because marketing is essentially an investment based on risk tolerance, goals and the quest for a bigger overall return on your investment. Additionally, the hallmark of any investment is futurity, which is equally as important to the field of marketing as it is to finance....
Read more » | | Vice Will Distribute Short-Form Scripted Content Across Digital Channels From blackpills Studio Partnership also includes select Pulse Films productions By Sami Main Vice has announced that it will distribute scripted content from short-form digital media studio blackpills. Located on Vice's digital properties for now, topics from the series will include everything from racial and sexual diversity in communities to dealing with death and other coming-of-age stories. "Our partnership with Vice, besides a shared DNA, offers us the...
Read more » | | Zenith Is Bringing Mac Hagel Back to Head Up West Coast Operations Returns from a stint at OMD By Katie Richards After taking a brief time away from Zenith, Mac Hagel is returning to the company as the new evp, managing director for the west. Hagel originally joined Zenith in 2012 as the svp of strategy. In that role, he managed both the JPMorgan Chase and H&M accounts for the agency. Hagel led the charge for...
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