Design tools; BNPL; Product photos; Ecom chart; Podcast ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Jan. 29, 2025
Plain-English Guide to Shopify Liquid
Liquid is Shopify’s template engine that brings backend store data to the public-facing front-end. Merchants who understand Liquid can unlock new store customizations without needing a developer.
In this article, I will explain the basics.
Liquid is a bridge between a store’s content and how it’s displayed. The template resides in a file with the .liquid suffix for every page or section. Hence main-product.liquid contains the product template.
Shopify organizes files based on what they do. For example, the “sections” folder contains files defining entire parts of a site, such as headers or a product gallery. The “snippets” folder applies to smaller components, such as buttons or a specific design element.
Snippets can reside in section folders. A merchant could create a custom button in a snippet file and include it in the section folder, for example. To place “snippet_name.liquid” inside “main-product.liquid,” I would position my cursor at the right point in the product file and add "
% render ‘snippet_name’ %"
in brackets.
Syntax
Liquid functions with defined terms and phrases — a syntax.
Variables
Variables are the representation of dynamic information. For example,
product.title
dynamically displays the title of the product. Note how Liquid uses double curly braces to pull the variable information.
Read article >
AI Resets Ecommerce Supply Chains
Artificial intelligence is a supply-chain game-changer — optimizing demand forecasts, fulfillment, delivery routes, and more.
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New Web Design Tools, January 2025
This month's installment includes new tools for video editing, AI content, app building, design enhancement, and free commercial fonts.
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‘Your Money or Your Life,’ Defined by Google
YMYL topics affect a person’s health, safety, financial stability, and well-being.
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BNPL Fuels Supplier, Retailer Growth
Business-to-business sales bring to mind million-dollar transactions, but many wholesale brands sell to small retailers...
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From the Archive: August 2019
Non-standard Product Images Can Spur Sales
To maximize sales of a product, you need multiple types of images — beyond studio shots. Here are three types of non-standard photos that encourage sales.
Read article >
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Shopify Pro on Themes, Upgrades, Ecosystem
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