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Shopify Pro on Themes, Upgrades, Ecosystem

Kurt Elster launched his ecommerce agency in 2009 and his first Shopify store in 2011. His “Unofficial Shopify Podcast,” which he started in 2014, is now required listening for that community of merchants, developers, and vendors.

He and I recently discussed the state of Shopify — themes, upgrades, user engagement, and the overall ecosystem.

The entire audio of our conversation is embedded below. The transcript is edited for clarity and length.

Eric Bandholz: Tell our listeners who you are and what you do.

Kurt Elster: I run an agency called Ethercycle. We specialize in Shopify migrations and custom themes. Additionally, I’ve developed a few Shopify apps and host “The Unofficial Shopify Podcast,” which has over 600 episodes.

I’m a longtime Shopify partner. I’ve worked with that platform since 2011 when I built one of the earliest stores with a custom theme.

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