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Shoppers leave brand websites to check Amazon: report
Episerver, which polled over 4,500 consumers around the world, found that nearly a quarter (25%) of shoppers “always” compare products they find on brand websites to products on Amazon and another 44% “often” do the same. What’s worse for brands, just 17% of shoppers indicated that they initially visited a brand’s website with the intention to make a purchase. Instead, the vast majority say they visit brand websites to search for products or compare prices between products sold by different brands.
A day in the life of… Global Strategy & Insights Director at Monetate
In this ‘Day in the Life’ interview, Simon Farthing gives us some excellent insights into his work at Monetate, including some advice on productivity and how to get started in ecommerce.
Four factors fuelling the growth of fast fashion retailers
Despite many retailers struggling on the high street – with the likes of House of Fraser, GAP, and Forever 21 announcing store closures in the past few years – the online fast fashion industry has continued to generate growth.
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Featured Reports
What Consumers Think About Influencer Marketing
Brands are aware that they are having to work harder and smarter to connect and engage with today’s youth, who are a savvy, forward-thinking generation. In order for influencer marketing to keep pace, it needs to be sincere and tap into the areas of influence that really matter to this group of consumers.
 
The Performance Agency Plan for Growth
In this report we contrast leading agencies with the mainstream, as defined by their 2018 revenue growth. The common ground between the two describes an industry moving toward a greater mastery of data and the customer journey. Their differences highlight how leaders are moving quickly to reorganise their capabilities to focus on their client’s strategic goals.
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Training
Improving Performance Through Conversion Optimisation 
London, April 24
Fast Track Content Marketing
London, April 30 - May 1
Fast Track Ecommerce
London, May 1-2
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Econsultancy
 
With so much budget going into the latest tools to help marketers deliver engaging messages and loyalty-inspiring customer experiences, one has to wonder how two in three budget holders are failing to hit the spot. This webinar, presented in partnership with Movable Ink, reveals that brands are not able to give consumers the most personalised visual experience they expect from companies they remain loyal to.
Register now
 
 
Customer Journey Mapping Survey
Sponsored By SALESFORCE
Take part in our new Customer Journey Mapping survey, run in partnership with Salesforce and receive your free copy of the resulting research.

The report will help you:
Benchmark your organisation's customer journey mapping initiatives
Identify how customer journey mapping impacts the customer experience you deliver
Uncover which data and tools you need to employ to ensure that you are successful
Take part now
 
Latest Jobs
Mackenzie Jones
National Account Manager
Econsultancy
Project Executive
Lord Search & Selection
Digital Marketing Manager
Mackenzie Jones
National Account Manager
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 ‌ +44 20 7970 4322		  ‌  Econsultancy New York
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New York 10013, United States
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