Shoppers' Questions | May Content | DTC Founder

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April 8, 2024

Today's sponsor:

Early Hair Loss Spurs DTC Founder

Faraz Kahn began losing his hair at age 21. Years later, when searching for startup business ideas, he focused on his own experience.

The result is Fully Vital, a direct-to-consumer seller of hair loss serums and supplements that he launched in 2021.

He and I recently spoke. We addressed his launch of Fully Vital and lessons learned afterward. Relying on agencies and consultants for customer acquisition is among his biggest regrets. “Don’t outsource revenue,” he says.

The entire audio of our conversation is embedded below. The transcript is edited for clarity and length.

Eric Bandholz: Give us a rundown of what you do.

Faraz Khan: I founded an ecommerce business in 2021 called Fully Vital. We make and sell hair wellness products mainly targeted at women over 40. I’ve been losing my hair since I was 21.

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A Message from Shopper Approved

Grow Influence, Traffic, Revenue

Attend "New Ecommerce Growth Strategies," a free deep-dive webinar from Dr. Robert Cialdini (author of "Influence") and leading conversion experts. April 18. Free ebook, strategy guide, and recording.

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How to Discover Shoppers’ Questions

Responding to questions of customers and prospects can generate traffic and sales.

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Since 2014 we've published a monthly rundown of content ideas. This installment addresses families, the military, Eurovision, holidays, and how-to videos. Read article >

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Leverage Editorial Emails

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