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Should brands be using AI copywriting in the age of the Helpful Content Update?

Google’s update means sites that use extensive automation to produce content could find themselves in the crosshairs. What does this mean for AI copywriting tools?
 
Can avatars be authentic? Eric Dahan on the rise of virtual influencers

Nikki Gilliland talks to Eric Dahan, CEO of global influencer agency Open Intelligence, discusses the benefits, challenges, and potential opportunities for brands experimenting with virtual influencers.

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Think Summit 12 October
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 ‌ Ecommerce Quarterly: Q3 2022

A guide to the latest trends, developments and statistics in ecommerce including new brand marketplaces, the third-party cookie phase-out delay and in-ad purchasing, providing a snapshot of what is happening right now in ecommerce and what you need to be aware of.
 
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