| A coalition of consumer-advocacy groups have reached out to food retailers asking them to make “digital-only” promotions available to all consumers. The argument is that digital-only discounts—available to customers who can download #digital coupons onto their loyalty card, or via other means that require smartphones and/or an internet connection—are often inaccessible to older and lower-income consumers.
So, we asked: Should digital-only coupons still be a thing?
-- And you answered: - Yes, it drives loyalty (62%)
- No, it’s discriminatory (31%)
- Other, tell us in the comments (6%)
You also said...
Ada Bonnell, Assistant Grocery Manager Not intentionally discriminatory, but inconvenient for older customers and then cashiers who have to spend time fixing the coupons anyway. Joseph Axford, 44 years retail experience They cause too many problems, especially at self checkout. Why can't stores just pre-clip the sale items? It would really help those who can't figure out how to do it!
Katie Lee, Account Executive at Le grand marketing I think that retailers and manufactures just need to be aware that if they gear their promos and advertisements towards digital-only that they will only be hitting a couple of generations of clients whereas if you did hybrid promos and advertising with print ads and digital then you can hit all consumers. **
Have another thought? Weigh in on our LinkedIn poll here, or email SN Executive Editor Chloe Riley at chloe.riley@informa.com. And have a great and restful weekend. READ MORE | 
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