Agency says it’s all about pouncing on pop-culture conversation

Third ad pod moved up as a result of the technical glitch, but no spots were skipped

Digital media will account for 20% of the pie, about $1.2 billion

It was the streaming platform's most-watched show in the U.S. last year

The addition will enable 'next-gen TV currency,' helping marketers correlate their ad spend to sales

Ackerman McQueen used to operate the now-defunct network