| | | | | Sid Lee Made a Bus-Shelter Sensor That Turns Nearby Colors Into Swatches, to Sell Paint Engaging tech from Réno-Dépôt By Tim Nudd Bus-shelter advertising tech is often pretty goofy, but here's an intriguing effort from Sid Lee Montreal for Canadian home supply retailer R?no-D?p?t to promote the range of SICO paint colors it sells. The campaign, titled "Street Swatches," involved installing a sensor in the ad space of a bus shelter to capture passing colors and instantly...
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| | | | | | | | Droga5’s First Ad for Seat Stars the Loneliest Race Car in the World Stuck in an endless loop By Tim Nudd Many of you will feel bad for the race car in Droga5 London's first ad for automaker Seat. That is because you're crazy. It has no feelings! Oh, but it does, and they're expertly drawn out by director Noam Murro in the 90-second spot below, which cleverly rubbishes the idea that race cars are the...
Read more » | | All Detergent Chooses DDB New York as Its Creative Agency of Record After a Review Incumbent Merkley+Partners will remain digital AOR By Patrick Coffee All laundry detergent has chosen DDB New York as its creative and strategic agency of record after a competitive review that launched in December 2016. "We are excited to welcome DDB to our family of agencies," said Bridgette Miller, vp of marketing for the brand. "DDB brings great energy, experience and creative insight as we...
Read more » | | These Climbers Are Documenting Their Second Attempt at Conquering Everest on Snapchat Thanks to the sponsorship of Eddie Bauer and Strava By Christine Birkner Last year, mountaineers Adrian Ballinger and Cory Richards set an epic goal: climb to the summit of Mount Everest without the use of supplemental oxygen--a feat accomplished by less than 200 people--all while documenting their journey on Snapchat. In April, they'll be snapping from the world's tallest mountain again, with the sponsorship of Eddie Bauer...
Read more » | | | | | How to Market More Effectively in a Mobile-First World MDEX study measures brands' presence and performance By Travis Johnson Imagine you're a marketer for a chain of retail stores, and rather than opening your doors and welcoming customers with a friendly smile, your staff removes store signage, blocks the doors, ignores customers, clutters the aisles, hides products and leaves the cash registers unguarded. Travis Johnson You'd have some pretty unhappy customers, and you would...
Read more » | | Fiat Got Surrealist Animator Cyriak to Make an Ad, and It Sure Is Hypnotic and Bizarre Celebrating 60 years of the Fiat 500 By Tim Nudd Take out your blotter of acid, because it's time to watch surrealist British animator Cyriak's take on a Fiat 500 commercial. The 1:44 spot, which premiered Thursday at the Geneva Motor Show, celebrates the 60th anniversary of the Fiat 500. And it certainly moves through the decades in mesmerizing fashion, using psychedelic animation to show...
Read more » | | This CP+B Creative Dressed Up as Albrecht Dürer for the Best Agency Headshot Ever Dave Swartz's passion project By Tim Nudd Dave Swartz has long been obsessed with Albrecht D?rer, the giant of art history who was a painter and printmaker in the German Renaissance of the late 1400s and early 1500s. So, when the time came for CP+B's executive director of art direction and design to get a new agency headshot, he really went for...
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