| With shoppers hunting for deals over the holiday season, it’s one of the busiest periods of the year for campaigns, and marketers can’t afford to wait until the new year to analyze or apply post-campaign data. You need to know which campaigns truly resonate with your target consumers. Fortunately, it’s now possible to access real-time insights to drive campaign success - by embracing the power of cross-platform brand campaign measurement with Lucid Impact Measurement by Cint. Looking to understand the impact of your campaigns across digital, linear and connected TV, and social channels? Lucid Impact Measurement delivers holistic and granular survey-based insights directly from consumers in an always-on dashboard, with topline reporting for key performance indicators such as brand awareness, brand consideration, purchase intent, ad recall and brand favorability. Better measurement for better brand campaigns
Get real-time results with a global scale Launching a study in any region is easy. Choose from 20 country-language pairs to survey your consumers in, and get daily results while your campaign is live. Get smarter data visualization Save time culling through data with intuitive charts that display granular data cut by the tactics, creatives, and demographics you value. Optimize your media performance Uncover cross-platform campaign optimization opportunities with actionable data exposing positive or negative performance, including benchmarking available in 5 major markets. Lucid Impact Measurement’s accurate cross-platform measurement across digital social, linear TV and connected TV channels, provides an unbiased, integrated view of attitudinal brand lift measurement to give customers an edge over their rivals. And with seamless daily cross-screen reporting, it is possible to get scalable and timely brand lift insights which enable you to understand your campaign’s impact on consumer perceptions of your brand.
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