In the past five years or so, a trend has emerged in ecommerce website design where a brand will showcase their USP on their website in a visually eye-catching and accessible way. This most often makes an appearance in a dedicated bar on a brand’s homepage (usually at the top, but not always) known as a ‘USP bar’.
Specialising in male health and wellbeing – specifically difficult and often uncomfortable issues like erectile dysfunction and hair loss – Numan is aiming to revolutionise how men in the UK deal with and access healthcare solutions.
What exactly makes someone want to opt in to a brand email or newsletter? Here’s a look at some of the best examples of big brands enticing customers to hand over their sweet, sweet data.
Econsultancy's 2020 Digital Trends report, in association with Adobe, looks at how many companies are using AI and for what marketing and business functions.
Ecommerce trends are evolving rapidly and B2B is no exception. Online customers want convenience and slick experiences. So, what ecommerce trends and innovations do B2B organizations need to prepare for in 2020?
Customer Journey Mapping Best Practice Guide Customer journey mapping is an essential piece of the puzzle when it comes to understanding and improving the customer experience. The purpose of this guide is to provide an overview of customer journey mapping and a simple starting point for anyone yet to map out their customer journeys.
Digital Transformation Monthly – February 2020 As digital transformation becomes a priority for organisations of all shapes and sizes, this monthly report offers valuable inspiration to both B2B and B2C companies across sectors.
Finally, beacons look like they’re ready to start living up to some of the hype, meaning proximity marketing will be a priority for a lot of brands in 2020. We look at how they work, which companies are using them well and how to set up a proximity marketing campaign.
