Also: Publishers' cash flow turns into a trickle While Musk has ambitions to turn Twitter into a super app, advertisers still don’t feel any more valuable to the platform.
| While Musk has ambitions to turn Twitter into a super app, advertisers still don't feel any more valuable to the platform. Additional coverage: Most publishers aren't seeing ad dollars roll in for at least 90 days after a campaign ends — and that's if they're lucky. More in this Digiday+ Media Briefing. Twitter has seen tremendous, and for some users, not so favorable changes as a result of Elon Musk's takeover, including an overhaul of its verification process. For content creators of color, the verification has been a hard sell. For years, Amazon had a program called Onsite Associates that worked with publishers to match top-rated products with editorialized blurbs. But at the beginning of the month, Amazon took that section of the search results and replaced it with more ad units. In part two of Digiday+ Research's report on the state of ad-supported streaming services, we analyze how advertisers' preferences match up with the platforms' offerings, examine the challenges advertisers face on ad-supported streaming services and provide a guide to which platforms are right for key advertiser needs. As cannabis and marijuana usage goes more mainstream, Jack in the Box is ramping up its 4/20-friendly marketing stunts. Digiday presents Future of TV Week Digiday Future of TV Week continues today with the release of a new installment of a special research report on ad supported streaming services and another episode of our daily video series. Learn more and catch up on anything you might've missed below. In this episode of The Future of TV, executives from Digitas, Kepler, Mediahub and Tinuiti navigate the need for advertisers to enlist multiple demand-side platforms to support their streaming ad buys and map out the emerging ad tech turf war between DSPs and their supply-side counterparts. Enter your email here to watch. The second installment of Digiday's research report on advanced TV looks at the features — from targeting to tech — of ad-supported streaming services. Digiday+ members can access the report here. This week's Future of TV Town Hall gave ad buyers the chance to sound off on sustainable TV spend, attribution issues, measurement tools and much more. Find out what we overheard here. ICYMI: The Future of TV, this week's daily video series, covered social video, streaming and the state of the industry. The first installment of Digiday's special research report looked at how the top ad-supported streaming services stack up. Other things to know about Deadline tonight: The Digiday Awards is the industry’s annual recognition of the companies and campaigns modernizing media and marketing. Don't miss this opportunity to join a list of past winners-- including DoorDash, Salesforce, Coca-Cola and more. Submit by tonight at 11:59 p.m. PT to receive the lowest rate on entries. Download this new guide to learn why — and how — ad buyers and publishers are pursuing responsible media outcomes. Sponsored by PubMatic. As more CTV inventory enters the market, new suppliers will compete with added signals and insights to prove performance to advertisers. Sponsored by Peer39. | | |
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