The traditional Hollywood model is to produce something once and profit from it many times over. Digital entertainment companies like Viacom Digital Studios and Pocket.watch are taking this model and applying it to the years' worth of videos they have produced for platforms like YouTube.

For Digiday+ members: Apple plans to give away $1 billion worth of TV shows for free, but will that be enough for Apple to take some OTT market share from Roku and Amazon?

The New York Times and Scribd launched a dual subscription that gives customers unlimited access to both their products for $12.99 per month.

"The target is always millennial moms: At Digiday's Media Buying Summit in Austin, Texas, media buyers shared their biggest challenges with workplace culture, platforms and more.  

At the Digiday Brand Summit leaders from Intuit, Sony Electronics and eBay will open up about their biggest challenges when it comes to taking back control of their marketing. Register here to join us for the three-day event this December

 

'Skinning the cat 30 ways': How digital entertainment companies are making new money from old videos

Tim Peterson

"It's taking the cat video and skinning that cat 30 different ways,” said Jukin Media CEO Jonathan Skogmo.

Video Briefing: Apple wants what Amazon already has (in OTT)

Sahil Patel

Apple plans to give away $1 billion worth of TV shows for free, but will that be enough for Apple to take some OTT market share from Roku and Amazon?

Advertisement

 

4 ways agencies can drive client growth and revenue by using the "human element"

Sponsored Content resonate

Today's agencies face competition from consulting firms, a growing number of in-house shops, and smaller, more agile agencies but more data does not always create better outcomes. Uncovering the "Human Element" helps agencies and their clients understand the why behind consumer decisions to buy, choose, abandon or advocate. Sponsored by resonate.

'Amazon is Google in 2008': Overheard at Digiday's Media Buying Summit

Kerry Flynn

At Digiday's Media Buying Summit in Austin, Texas, media buyers shared their biggest challenges with workplace culture, platforms and more.

The New York Times is bundling its news with Scribd

Max Willens

For $12.99, customers get unlimited access to Scribd, a basic digital subscription to the Times and an early look at where digital media may be going.

The ultimate video management platform (VMP) cheatsheet

Sponsored Content Telaria

At first glance, a VMP might seem like a complex stack of disparate parts. However, having multiple pieces of vital technology housed under one roof is precisely what makes a VMP so powerful for today's publishers who are asked to juggle dozens of tools on a daily basis. Sponsored by Telaria.

TV viewability in the age of the distracted viewer

Sponsored Content Viant

Television viewers today are more distracted than ever, with the average U.S. household containing 13 connected devices competing for viewers' attention. Marketers agree (86 percent of them, in fact) that it's harder to capture consumer attention through TV alone, so how do you break through the noise? Sponsored by Viant.

Advertisement

 
 
Events Title
 
October 15 - 17, 2018
Digiday Media Buying Summit
Austin, TX
 
October 15 - 17, 2018
Digiday Publishing Summit Europe
Barcelona, Spain
 
October 25, 2018
Digiday Hot Topic: The Future of Entertainment
Los Angeles, CA
 
 

ALL EVENTS