It’s one thing to send, say, clothing in a box for a customer to try on and return if she doesn’t like it. It’s quite another to send a new couch only to have the customer find it doesn’t fit up the stairs or match the living room paint. That’s why furniture retailers are turning to technology to create a virtual try-on experience with the help of firms like startup Hutch. Here’s how its platform works — and what makes it different from augmented reality apps like IKEA’s.  Read More...

Ridesharing platforms like Uber and Lyft have long used surge pricing to charge higher fares during peak hours. Borrowing from the idea of charging different prices at different times, prepared food companies have started to use dynamic pricing, too. Here’s how one London-based restaurant has implemented this pricing structure — and how it's working out so far. Read More...

Well-known grocers like Kroger and Safeway have had private label brands on their shelves for years. More recently, eCommerce retailers like Amazon and Jet.com have launched their own successful in-house brands online — but early American retailers pioneered this marketing strategy long ago. Take a look at the history of private labels and what they could mean for the future of retail.  Read More...