Smart-home sensors keep electronic eyes out for pests

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Smart-home sensors keep electronic eyes out for pests | Sales-specific assessments key to improving recruitment | AI can do many things, but originality isn't one of them

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October 11, 2024

Top News

Smart-home sensors keep electronic eyes out for pests Home security motion detectors, particularly those using passive infrared technology, can indeed detect pests such as cockroaches, as these sensors pick up infrared light emitted by living creatures. Positioned near points like doorways and cabinets, these sensors are sensitive enough to be triggered by mice, bats and other animals. Full Story: CNET (10/10)

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Best Practices in Sales & Marketing

Sales-specific assessments key to improving recruitment Sales-specific assessments are crucial for effective recruitment and development in sales organizations, writes Bob Apollo, a strategic advisor and coach to B2B sales organizations. Traditional hiring methods often result in costly mistakes due to reliance on subjective judgments, but Apollo highlights research which identifies key competencies such as the will to sell, sales DNA and tactical sales competencies as essential for success. Full Story: Inflexion-Point (UK)/Top Sales Magazine (10/3)

AI can do many things, but originality isn't one of them

Generative AI has the power to make many things in advertising easier, such as faster data analysis and media optimization, but what it can't do is replace originality, writes Omelet CEO Thas Naseemuddeen. "The way our brains magically superimpose problem-solving skills on our experience as living, sentient beings, plus our feelings and emotions, cannot be replicated. And it can't be replicated because it hasn't happened yet," Naseemuddeen writes. Full Story: Adweek (10/9)

Real Estate Trends

Design pros: Minimalism out, natural finishes in Design trends that experts say are on their way out include minimalism, sharp corners and manufactured finishes. "A lot of times, nature creates something better despite the imperfections or changes over time," says interior design professional Sarah Latham. Full Story: Livingetc (10/10)

Report points to increased senior housing occupancy Senior housing occupancy in 31 primary markets rose to 86.5% in the third quarter, up 70 basis points from the prior period, according to an analysis by the National Investment Center for Seniors Housing & Care. Meanwhile, annual average rent growth reached 4.2%. Full Story: GlobeSt (free registration) (10/9)

Mortgage rates hit 6.32%, highest since early Sept. Bloomberg (10/10)

Business Wellness

Don't worry, be scrappy! How to get ahead in your career

(Chartchai Kanthathan/Getty Images)

Stop worrying and embrace the art of scrappiness to progress in your career, writes Julie Winkle Giulioni, who recommends "becoming more resourceful, agile and innovative in identifying and leveraging available opportunities for growth." Start by looking for opportunity zones in your organization and learning from leaders even if formal mentorship programs aren't offered, Winkle Giulioni writes. Full Story: SmartBrief/Leadership (10/10)

News from NAR

Fair & Equitable Housing

California city looks to tackle housing affordability The city of Pleasanton, Calif., is including affordable housing in its strategic plan with a focus on seniors and low-income families. More than half of affordable units in the city are currently occupied by seniors. Full Story: Pleasanton Weekly (Calif.) (10/10)

Legislation & Regulation

Inflation slows even as consumer prices exceed forecasts September saw a modest 0.2% rise in US consumer prices, surpassing forecasts, yet the annual inflation increase was the lowest in over three years at 2.4%. This could allow the Federal Reserve to proceed with another interest-rate cut next month. Full Story: Reuters (10/10), CNBC (10/10), Financial Times (10/10)

Editor's Note

SmartBrief will not publish Monday, Oct. 14 In observance of Indigenous Peoples Day and Columbus Day, SmartBrief will not publish Monday, Oct. 14.

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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.

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