Smart connections and hypersegmentation will drive the future of food
In today's hyper-competitive natural products landscape, 85% of new product launches fail within two years. With the market projected to reach $400 billion by 2030 and over 2 million new shoppers entering the space this year alone, the opportunity is massive—but so is the competition.
The brands consistently breaking through aren't just riding trends—they're redefining categories through strategic hypersegmentation.
Tetra Pak empowers brands’ hypersegmentation strategy by:
- Transforming data-driven consumer insights into scalable product innovations that address unmet needs in market microsegments
- Delivering sustainable packaging solutions that not only align with modern consumers' environmental values but create distinctive shelf presence for targeted demographics
- Providing end-to-end innovation support that reduces time-to-market for precision-targeted products
Discover the hypersegmentation strategies and partnerships driving today's most successful natural brands. Read the full article.
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