Many marketers may believe the use of drones is only good for aerial shots of buildings, venues, lots and other large spaces, but Rommie Mojahed, Director of Retail Leasing and Sales Investment for Arizona’s SVN Desert Commercial Advisors, believes marketers are selling the technology short as part of ongoing campaign strategies. “Especially now with COVID, I really hope to see the use of drone technology for marketing go far past the commercial real estate industry, because marketers are really missing out on a valuable tactic with high ROI,” he said. “If you are a marketer that depends on foot traffic in any way, shape or form, you need to be using drone technology — right now.” While the commercial real estate industry has built a foundation on use of drones in business, several industries are catching up in using drone technology and aerial images for marketing. Not surprisingly, architecture and engineering firms, as well as landscaping and agriculture companies have become regular users of aerial images in their marketing. Another benefit of drone technology is its ability to capture data from foot traffic. Industries that could take advantage of this include retail, transportation, grocery, automobile, entertainment venues, public parks and municipal venues, and residential real estate. The private aviation industry has also been a quick adapter of aerial imagery marketing to showcase their fleet of aircraft. Drone images can be used to identify foot traffic themes like peak rate and overnight activity, as well as the percentage of business versus social foot traffic. “Aerial images and drone videos can be a marketer’s best friend,” said Mojahed. “Building campaigns around who actually can be physically marketed to can be just as important as who is online.” Read more >> | 