| | | | | Snap Advertisers Can Now See If Their Ads Increase Foot Traffic Plus, research shows users are heavy shoppers By Lauren Johnson As Snap looks to build out an advertising business to rival Facebook's and Google's, the app is launching a new location-based product that lets businesses see whether people go to stores after seeing advertisements. The new ad product, Snap to Store, looks at the number of people who go to a store within one week...
Read more » | | | | | | | | | | | Studio71 Thinks It Has a Solution to Sketchy Ad Placement on YouTube Videos Its creators generate almost 7 billion video views monthly By Sami Main With rising advertiser concerns over messages placed on controversial YouTube videos, Studio71 will offer direct media buys through a programmatic guaranteed solution. The multichannel network is home to more than 600 creators including Lilly Singh, Rhett & Link, and Logan Paul. Thanks to its stable of creators, Studio71 aims to help advertisers sidestep issues of...
Read more » | | With 16 Million Downloads, the Serial Team’s S-Town Podcast Shows Inventive Storytelling Can Pay Off Tells the tale of secrets, sexuality and buried treasure in Alabama By Sami Main A podcast nearly four years in the making, S-Town is the first project from Serial Productions, a company Sarah Koenig and Julie Snyder formed after their hit 2014 podcast, Serial, consumed the internet. Reporting for the project started in 2013, and S-Town premiered on March 28 with all seven episodes, or chapters, available for download....
Read more » | | Twitter Withdraws Lawsuit After U.S. Government Drops Demand to Reveal Anti-Trump User’s Identity DHS had demanded the company unmask @ALT_uscis account By Marty Swant Twitter has voluntarily ended its legal battle with the U.S. government, potentially marking a win in the company's fight to protect free speech and user privacy. Today, the company withdrew a lawsuit it filed Thursday in federal court against the Department of Homeland Security after the agency dropped a demand that it reveal the identity...
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| | 8 Eye-Catching Digital Marketing Stats From This Week Pokemon Go lifts up the hood and Snapchat's app-installs are a hit By Christopher Heine Online advertising and marketing data points were aplenty this week, and here are eight that particularly grabbed our attention. 1. Pokemon still goes There's been a bit of a mystery around how many people are still using Pokemon Go, the mobile game that attracted hundreds of millions of downloads last summer. Well, today, Niantic, the...
Read more » | | Facebook Just Rolled Out Tools That Will Help Marketers Measure and Predict Campaign Performance Updates provide more data and add transparency By Marty Swant Facebook is rolling out a handful of new tools that let marketers take a deeper dive into campaign performance in hopes of providing more transparency about how ads do on the social network. The company today announced a redesign of its Delivery Insights dashboard to provide more metrics about ad campaigns, including impressions, amount spent...
Read more » | | Twitter Is Suing the U.S. Government After Homeland Security Demanded an Anti-Trump User’s Information Company cites free speech for anonymous users By Marty Swant Twitter has filed a lawsuit against the U.S. Department of Homeland Security, asking a federal court to protect its right to prevent the government from unmasking users who have spoken critically of President Donald Trump. In a lawsuit filed today, Twitter said Homeland Security in March demanded that Twitter release information about a user associated...
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