Snap eyes growth as TiKTok faces uncertain future in the U.S.

TikTok’s uncertain future in the U.S. could be a win for Snap, especially as the TikTok ban calls into question the billions of dollars currently driving the short-form video app’s ad business.

May 23, 2024

What TikTok’s uncertain future in the U.S. could mean for Snap’s ad business TikTok’s uncertain future in the U.S. could be a win for Snap, especially as the TikTok ban calls into question the billions of dollars currently driving the short-form video app’s ad business. Additional coverage: ID spoofing, cookie stuffing, ID stuffing, etc. What does it mean when an SSP's user ID doesn't match the DSP's ID? Nylon and Complex are bringing back print, but see more opportunity than just pure ad revenue. More in this Digiday+ Media Briefing. Digital media and marketing agency network Goodway Group added two new brands to focus on the modern marketing funnel and retail media expertise as part of its strategic expansion into growing areas of the industry. This edition of the Digiday+ Research Briefing examines the challenges marketers are facing within the programmatic ad market, what publishers are saying about diversifying revenue streams and how YouTube refined its pitch ahead of last week’s upfront event. Just like Google, Meta and Amazon, TikTok wants to make advertising easy. Other things to know about Just released: The Digiday Content Marketing Awards Winners Guide highlights winning campaigns from Marvel Studios, eBay, HelloFresh and Peacock. In this new Q&A, learn more about why attention is on marketers’ minds, how advertisers can use it and how they’re connecting it to recall. Sponsored by A+E. A nuanced understanding of gaming audiences is crucial as the industry’s role in digital entertainment and consumer engagement continues to evolve. Sponsored by Activision Blizzard Media. Top Stories Ivy Liu Marketing on Platforms Snap eyes growth as TiKTok faces uncertain future in the U.S. TikTok’s uncertain future in the U.S. could be a win for Snap, especially as the TikTok ban calls into question the billions of dollars currently driving the short-form video app’s ad business. howdy! Beyond Ads WTF is ID spoofing? ID spoofing, cookie stuffing, ID stuffing, etc. What does it mean when an SSP’s user ID doesn’t match the DSP’s ID? Advertisement Sponsored by Klaviyo Four questions every marketing team needs to answer about its tech stack Read this new playbook to learn the four questions marketing teams must answer to ensure their customer data serves the whole business. howdy! Publisher Investment Strategies Media Briefing: Why some publishers are resurrecting their print magazines Nylon and Complex are bringing back print, but see more opportunity than just pure ad revenue. Sponsored by Resonate How marketers are preparing first-party data strategies ahead of the cookie deprecation The potential of a brand’s first-party data is limitless, but brands and agencies must go deeper than traditional data strategies to ensure they’re getting the most out of the cookie-free world. howdy! Retail Revolution Goodway Group launches retail media accelerator to bring order to a growing industry Digital media and marketing agency network Goodway Group added two new brands to focus on the modern marketing funnel and retail media expertise as part of its strategic expansion into growing areas of the industry. Advertisement Sponsored by Acxiom How marketers buy and activate data for impactful campaigns With high-quality data, marketers develop more robust insights into their audiences to improve campaign performance and drive growth. howdy! The Programmatic Marketer Research Briefing: Despite challenges, marketers plan to increase programmatic spending in 2024 In this edition of the Digiday+ Research Briefing, we examine the challenges marketers are facing within the programmatic ad market, what publishers are saying about diversifying revenue streams and how YouTube refined its pitch ahead of last week’s upfront event, as seen in recent data from Digiday+ Research. howdy! Marketing on Platforms TikTok moves toward 'performance automation vision' with latest machine learning ad tools Just like Google, Meta and Amazon, TikTok wants to make advertising easy. All Latest Stories

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