The truth as lifestyle: The New York Times is now selling $115 Times-branded tote bags, How Instagram-friendly Aperol spritz became the drink of the summer, For Axios, Apple News beats Google AMP and Facebook Instant Articles, My Email Subject
| Snapchat's message during its meetings at this year's Cannes Lions was on the creativity and functionality that delights its users over user numbers. But advertisers remain concerned about scale on the platform. The New York Times' new digital store is focusing on branded goods like T-shirts and baseball caps. The idea: The Times is something of a lifestyle brand. "It's been bubbling over here a little bit": The Aperol spritz is being hailed as the drink of the summer, and Aperol maker Campari is marketing the aperitif for the first time ever in the U.S. For Digiday+ members only: NBCUniversal is investing in large digital companies and integrating them into its core business, including BuzzFeed. Here's how the companies are partnering across digital, film and TV. Jason Stein, CEO of Laundry Service, will join us at an upcoming Digiday+ Town Hall. We're opening up a limited number of guest passes. Interested? Apply here and keep an eye on your inbox. Hear M.Gemi founder Cheryl Kaplan talk about how the brand has translated its digital customer experience to its physical stores at the Digiday Retail Summit in Napa, Calif. from July 26 - 28. Find out about how to join us today. |
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| Seb Joseph Snapchat made brands at the 2016 Cannes Lions giddy about what successful mobile advertising might look like. But that excitement has given way to concerns. |
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| Max Willens The newest incarnation of The New York Times Store, open for business since 2000, is supposed to help drive subscriptions. |
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| Sponsored Content LiveIntent For a brand to fully embrace People-based Marketing requires a full convergence of a their marketing and advertising technology. According to a recent study conducted by Forrester Consulting and commissioned by LiveIntent, Kickstart Your AdTech / Martech Convergence, 57% of companies queried are planning to be there within the next two years. Sponsored content by LiveIntent |
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| Shareen Pathak "It's been bubbling over here a little bit, we noticed, so we decided to do it." |
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| Ross Benes At a time when premium publishers have pulled out of Facebook Instant Articles, Apple is showing that it is open to creating custom units for publishers. |
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| Sponsored Content AppNexus Unfailingly, emerging technologies come with a new lexicon for the technology community to absorb. With the rise of over-the-top television , a technology that allows consumers to browse and watch streaming video programming over the Internet, we find ourselves with a new collection of esoteric terms. Sponsored content by AppNexus |
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| Sponsored Content 4INFO In this webinar, we will outline the massive shifts in the marketing landscape and examine how robust identity mapping can give marketers an edge in today's tech-driven marketing and advertising environment. Sponsored by 4INFO. |
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