| Snapchat has opted to treat a select group of creators more as publishing partners rather than ad inventory, something that has come nearly five years of Snapchat being reluctant to embrace its creator community. Controversy over the method of "bid caching" has become heated in the programmatic world in the last week, but the remains industry is divided on whether the method is another example of murky ad tech opacity or genuine "smart innovation." Netflix still isn't embracing ads, but it wants to test out promoting more of its content library to users while they're binge-watching on the platform. Facebook confirmed that the majority of the targeting options being removed are exclusions, which allow advertisers to select certain audiences they do not want seeing their ads. Join Billboard, ESPN, CBS, The Atlantic and more to learn how publishers are diversifying revenue and implementing new platform strategies at the Digiday Publishing Summit. Reserve your spot now to join us from Sept. 24-25 in Key Biscayne, Florida. From data processing to analyzing customer journeys, AI can assist marketers in countless ways, onboarding easily and adapting to the existing structure and workflow of its new team. Learn more. Sponsored by IBM Watson Marketing. Publishers are trying to strike the balance between keeping their advertisers and their readers happy. The result? A renewed focus on what they should have been trying to deliver all along: the best possible user experience. Sponsored by GeoEdge. |
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| Kerry Flynn Snapchat has opted to treat a select group of creators as publishing partners instead of ad inventory. |
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| Ilyse Liffreing Advertisers could continue to exclude certain audiences from their ads by using interest-based terms. |
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| Sponsored Content Oracle and Netsuite Today's consumers expect access to content, whenever and however they want, putting media and publishing companies under extreme pressure to meet this demand cost-effectively. Faced with diminishing revenues from traditional advertising and subscriptions they must find new ways to drive revenue from emerging content channels. Sponsored by Oracle and NetSuite. |
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| Jessica Davies "You might call it gaming the system, or you might call it 'smart innovation'”: The industry remains divided on the bid caching controversy. |
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| Sahil Patel Repeat after me: Netflix is not going to include ads anytime soon. |
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| Sponsored Content Tune With the rise of mobile and e-commerce, performance marketing is on the rise in response to this new digital default. In a recent study conducted by TUNE in partnership with Acceleration Partners, the findings reveal an influential and evolving performance landscape -- one where deepening partner relationships and advancements in mobile technology drive the future of brand and enterprise marketing. Sponsored by Tune. |
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| Sponsored Content 33Across Are you doing everything you can to drive and evaluate true quality audience attention through your programmatic channels? Take this quick survey, and you'll receive a free Starbucks gift card upon completion. Sponsored by 33Across. |
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Winner Announcement:
September 5, 2018 |
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Regular deadline:
September 7, 2018 |
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ALL EVENTS |
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