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Snapchat CEO Evan Spiegel Showed Up at Cannes to Meet With Advertisers After All Threw a secret party, underscoring 'quiet' strategy By Christopher Heine CANNES, France—Snapchat bought a huge digital ad on the facade of the Palais des Festivals et des Congrès here this week, implemented other out-of-home advertising, but didn't do much ...
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This California Marijuana Dispensary Is Using Bots to Understand Customers' Preferences Can serve personalized deals and offers By Lauren Johnson You can already read a news article and order a cab from a bot, so it was only a matter of time until you could place a weed order through one.
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This Radio Industry Legend Is Now Transforming the Podcasting Scene Norm Pattiz brings his pitch to the Croisette By Christopher Heine CANNES, France—Norm Pattiz has been called the Prince of Podcasts, but after a quick survey of his four-decade career, the Wizard of Wireless may be a more apt nickname.
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Twitter Is Bullish on Periscope as Brands Adapt to Livestreaming's Growing Popularity Gun-control sit-in shows its value By Christopher Heine
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Why Hasbro's Transformers Cartoon Reboot Represents Social Data's Stairway to Heaven Optimus Prime is back By Christopher Heine CANNES, France—Maybe Jimmy Page, with those double-neck guitars, and Optimus Prime, part robot and part semi truck, stoke the same kind of fandom in pop culture. Rock Geek, meet Cartoon Geek.
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Instagram Will Start Letting You Translate Captions, Comments and Bios New feature coming next month By Marty Swant Ever gone scrolling through Instagram and come across a breathtaking photo of the mountains of Iceland, the streets of Thailand or the jungles of the Amazon and wanted to know what the local photographer had to say ...
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What Coachella's Snapchat Partnership Can Teach Brands About Customer Experience Concert streaming and sharing By Sarah L. Stewart Brands have long tapped into popular music trends, but this summer offers something different: opportunities to integrate with live music events through new video streaming and storytelling platforms. This is no ...
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