|
| |
|
|
Snapchat's Latest Moves Are Making It Look More Like a TV Disrupter Than a Social App Hispanic-focused Mitu is its newest Discover channel By Christopher Heine The next-generation television company may be in your pocket. Snapchat, once pegged by the public as a social-messaging app and recently self-declared camera-based platform, is actually starting to look more and more ...
Read more » |
|
| |
|
| Brandshare Content From Waze | | |
|
|
| |
|
| |
|
11 Eye-Opening Digital Marketing Stats From the Past Week Instagram booms, while Houseparty quickly gains traction By Christopher Heine Last week, holiday shopping dominated a steady stream of digital marketing stats. During the last several days, the data points were more varied, providing a cornucopia of marketing intelligence.
Read more » |
|
Facebook Just Owned Up to Misreporting Likes, Reactions and Shares to Brands Its metrics come under scrutiny again By Christopher Heine In a blog post today, Facebook admitted to miscalculating more of its marketing stats that companies look at to gauge the effectiveness of their efforts. The move marks the third time since September that the ...
Read more » |
|
Macy's Mixes Shopping With Social Video to Launch Its Holiday Campaign Includes Instagram takeovers and full-screen Facebook promos By Lauren Johnson As one of the biggest holiday marketers, Macy's has an intricate advertising plan mapped out weeks in advance before Thanksgiving.
Read more » |
|
| |
|
| Brandshare Content From GumGum | | |
|
|
7 Moments From 2016 That Show Periscope Still Draws a Crowd Livestreaming everything from hurricanes to Louis Vuitton By Christopher Heine Facebook Live, which is currently running an extensive TV campaign, has brought the idea of livestreaming into the mainstream. But what about Periscope, the app that in 2015 truly made live video "a thing" ...
Read more » |
|
Facebook's New Dynamic Ads for App Installs Score Big Successes in Test Campaigns Personalizing ads based on past web browsing By Marty Swant Facebook is launching its "dynamic ads" for mobile app installs which could help target people who might actually download an app—and who might actually also want to use it.
Read more » |
|
Thanks to Google, You Can Now Take a VR Tour of New York's Holiday Window Displays Retailers like Macy's and Bloomingdale's are participating By Marty Swant Can't make it to New York to walk along Fifth Avenue to experience the iconic holiday window displays? Google is helping wannabe visitors check them out in virtual reality.
Read more » |
|
| |
|
