Snapchat's new video content; Mountain Dew's map mistake; Norwegian's leadership change; Top new PR jobs; and more

MORNING SCOOP

Snapchat’s exclusive shows, Mountain Dew’s map flub, and Norwegian chief’s departure

Also: Delta applauded for replying to a troll, employees split on political expression policies, and 7-Eleven’s precisely timed Slurpee giveaway.

PR INDUSTRY

30 jobs in the PR and marketing world

It might be time to make data a part of your professional DNA; many of the best jobs of 2019 require analysis of metrics. Find out which jobs earned the top—and bottom—spots.

WRITING & EDITING

A selection of adjectives you can probably delete

Descriptive language can bring your prose to life—but a preponderance of trite words can make an editor’s eye twitch.

FROM THE ARCHIVES

How can data improve your storytelling?

You might think that a good narrative is hampered by data and analytics, but communicators that shun the numbers are missing a big opportunity.

EMPLOYEE ENGAGEMENT

3 attendees share why you shouldn’t miss our summit at Microsoft HQ

Join experts from Google, NBCUniversal, Target, Taco Bell and more for the 11th iteration of this beloved event.

BRAND JOURNALISM

A Colorado university’s robust storytelling turns heads

Metropolitan State University of Denver’s brand journalism approach is engaging readers, grabbing attention and winning awards. Here’s a peek inside its operation.

PR DAILY AWARDS

Share your life-changing nonprofit PR work

Enter PR Daily’s Nonprofit PR Awards to showcase your advocacy or awareness campaign, corporate/nonprofit partnership, creative videos and more.

MARKETING

Why PR pros should be part of your SEO and social media teams

The PR communicator is uniquely skilled in creating the content and strategy businesses need in the digital media ecosystem. Here’s how they can show their value.

CONFERENCE ALERT

3 ways to help your executives thrive in the digital world

Discover how to help them create an engaging digital presence during this can’t-miss conference in Washington, D.C.

MORNING SCOOP

Facebook’s video tools, Starbucks baristas’ Frappuccino ire, and Marriott’s UK fine

Also: How to revamp your brand journalism, top online platforms for executives, Friends’ is leaving Netflix, and how the Red Cross is asking for blood.

THE WORKPLACE

Infographic: What managers should never say to employees

If you feel the urge to comment on someone’s weight or appearance, just don’t. Also, steer clear of vague feedback and pleas to ‘leave personal issues at home.’

HEALTH CARE

4 steps to reduce a hospital social media crisis

Is your social media policy easy to understand?

SPONSORSHIP OPPORTUNITY

Where to relax this summer without sacrificing sales

Bring your marketing, PR or social media solution to senior-level executives in scenic Vermont.

BRAND JOURNALISM

6 ways to up your storytelling game

You’ve launched a brand journalism site. Kudos. But it’s time to move on to what’s next. Welcome to brand journalism 2.0.