Social commerce is becoming more popular with both brands and consumers, driven by the implementation of new features on social platforms. Nikki Gilliand sits down with Mark Geden, Head of Strategic Planning for Tribal Worldwide London, to discuss how brands can compete in this space.
As businesses now look to increase focus on spend and customer acquisition, marketers need to look seriously at how investing in the right marketing analytics tools can set them up for success right now.
Wednesday 16th February 2022 | 3:00pm GMT | 10:00am EST
This session will reveal 8 aspects of your digital customer journey that you should monitor to deliver a differentiated customer experience – from cart abandonment to dispute resolution and more.
Thursday 17th February 2022 | 3:00pm GMT | 10:00am EST
Using SEO insights can improve your web performance, but does this actually lead to an increase in revenue? Tom Wells, VP Strategy at Searchmetrics, answers this question with real-world examples from leading e-commerce companies. This talk shows that the business case for SEO is stronger than ever.
Wednesday 9th March 2022 | 2:00pm GMT | 9:00am EST
The basics for successful digital commerce in 2022 are getting your products live and performing across channels and marketplaces.
But to win on the digital shelf requires optimizing product performance and buying experiences every step of the way, because brand loyalty has changed, and buyer expectations are high.
Marketing and marketers can make a huge difference to the success of their business, category and in the wider world. But there are many things that are holding them back. Over two days, we will offer insight and inspiration to help you transform your brand and career. Book your pass today!
The latest trends, developments and statistics from the world of social media. Stories this quarter include Snap’s rise in active daily users and revenue growth, the ASA’s escalation of sanctions against rule-breaking influencers and Pinterest’s continued investment in the creator community with its purchase of video editing app Vochi.
February’s edition of Digital Transformation Monthly looks at brands experimenting with new physical and virtual retail spaces, online marketplaces and digital rewards schemes, plus the latest developments from established banks adopting fintech practices, and many more stories.
