New research reveals how brands are creating cross-platform video strategies
| | | Hi John,
By the end of 2025, nearly 8 in 10 US adults will regularly use more than one screen, making integrated video strategies more crucial than ever. In an EMARKETER survey of 220 marketing professionals, we explore how top brands are rising to the challenge by creating seamless video experiences across social platforms and connected TV (CTV), without compromising on creative quality.
Curious how they’re doing it? Our new research report uncovers how brands are tackling cross-channel production hurdles, why precision targeting is accelerating the shift from linear TV to CTV, and what it takes to deliver high-impact video at scale. |
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| Sincerely,
Emmy Liederman
Analyst, Media Content
EMARKETER
Created in partnership with Smartly. |
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