Social Listening: New report uncovers missed opportunities for PR professionals A new report from Talkwalker highlights that PR today is increasingly digital and social. But there are many opportunities for marcomms professionals to make the most out of social listening and analytics.
ClickZ Daily: March 25, 2020 |
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| Happy Wednesday! Today we have a new report from Talkwalker highlights that PR today is increasingly digital and social. But there are many opportunities for marcomms professionals to make the most out of social listening and analytics. Social listening has value for more than just campaign performance, says the report. There are opportunities for PRs to use it for: newsjacking, executive visibility, and crisis/reputation management. Also, mobile ad platform Tapjoy has released a guide to offerwalls. According to the guide: Nearly half of all mobile offerwall users said that if a mobile game suddenly removed its offerwall, they would stop playing after they ran out of virtual currency. Furthermore, 30% said they would continue to play without making an in-app purchase. Also ICYMI: Catch&Release has publicly launched an industry-first technology platform that enables advertisers and marketers to curate and license visual content from the Internet. Digital advertising platform provider Adzooma is temporarily opening access to the full Adzooma platform for free through June 1 for users of Google, Facebook, or Microsoft ads. Gekkobrain announced that Gekkobrain for SAP HANA and S/4HANA Migrations is now available for purchase on SAP App Center, the digital marketplace for SAP partner offerings. Zendesk, announced a strategic alliance with Tata Consultancy Services (TCS) to provide world-class, enterprise grade CRM solutions for large enterprises. |
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Analytics Luke Richards A new report from Talkwalker highlights that PR today is increasingly digital and social. But there are many opportunities for marcomms professionals to make the most out of social listening and analytics. |
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Digital Advertising Barry Levine Nearly half of all mobile offerwall users said that if a mobile game suddenly removed its offerwall, they would stop playing after they ran out of virtual currency. Furthermore, 30% said they would continue to play without making an in-app purchase. Read more |
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| Data & Analytics Mindaugas Skurvydas Whatagraph's SEO specialist, Mindaugas Skurvydas, highlights eight vital SaaS metrics and KPIs that lead to success. Read more |
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| Digital Marketing Barry Levine Arm Treasure Data and Forbes Insight study reveals 74% of consumers are at least somewhat likely to buy based on experience alone. Read more |
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| Digital Marketing Brandon Spear Brandon Spear, President at MSTS, shows how retailers and brands can ensure B2B buyer loyalty by creating efficient payment options, removing friction from the purchasing process, and fostering an omnichannel buying experience, to name a few methods. Read more |
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| Data & Analytics Barry Levine Marketing leaders must take an integrated approach to marketing measurement methods for maximum insight, says new Gartner report. Read more |
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Content Marketing For every business to run, it is very important to create a fundamental business plan and stick to it. However, although most small business owners create a business plan as a part of their launch, with the changing economic scenario it becomes difficult to refer to the initial plan at all. Download now |
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