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Jan Schmuckal just sold another art piece with FASO!

Evening Horizon by Jan Schmuckal

Oil on Panel | 8 x 8

FASO artists & creators have sold over $858,254 worth of art via ecommerce on their websites over the last 90 days.

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Hi There,

Social media has significantly changed the way that we connect, network, and market ourselves online. While it certainly has its benefits, it also carries a negative connotation when it comes to your mental health.

In the article below, Miguel Mayher, Director of Education at Professional Artist Institute, discusses the negative impacts that social media can have on your overall wellbeing, especially as an artist.

Don't forget to reply to this email and send us any questions you may have!

Enjoy,

Clint Watson

You've spent more time looking at screens this year than any other year of your life.

Yes, social media has been a lifeline for staying connected during the pandemic... and it can also drain your energy and feel overwhelming.

There's so much to look at.

So much to learn and think about (should I be on TikTok? what would I post there?)

So many people whose Insta-worthy lives seem more Pinterest-ing than yours.

And so many other talented artists out there.

You could spend all day scrolling for inspiration... or scrutinizing other artists' feeds to try and figure out their secret to success.

(Part of that "secret": Successful artists don't dwell too long on anyone else's social media feeds.)

Caring for yourself as an artist in the Internet age means being mindful around how you spend your energy online.

If you have a love/hate relationship with social media, check out this clip from artist and social media influencer Dina Brodsky:

(Click here to watch the one minute video)

Some social media platforms have other distractions as well.

I'm talking about ads.

One of our pet peeves: Facebook ads that promise you can learn how to sell your art directly to buyers and make thousands... by using Facebook ads.

We have yet to hear of a major success story.

What has worked for some artists: An ad offering a free print of their work in exchange for joining their email list (the buyer pays for shipping).

But should you run out and buy a Facebook ad to try this?

Not necessarily -- there's no guarantee you'll get any collectors from money spent on a social media ad.

And it's definitely not a beginners' tactic.

When we are asked if buying Facebook ads to sell your work is a good idea to start, we often joke it is a great way to throw money down the toilet.

If the online space is exhausting to you, you need less, not more.

I can hear you thinking:

"But don't I need to be on social media as an art business owner?"

If you want to sell your work online, it will definitely help.

BUT, you can make it simple:

Choose just one platform where you want to have a digital presence as an artist.

It sounds simple -- and it can do wonders for your stress level.

So hit reply, and let me know:

What's the one platform where you want to double down, so you can forget the rest?

If your answer wasn't Instagram, then let's talk.

Sincerely,

Miguel Mayher

Director of Education

Professional Artist Institute

PS - This is Clint again. I hope you enjoyed Miguel's article about avoiding social media overwhelm. If you're looking for new ways that you can market and sell your art, click here to sign up for your free FASO trial today. Try us free for 30 days and find out for yourself why 15,000 artists have entrusted FASO with their website.

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