| | | March 31, 2025 | | Over three magical days brimming with joy and learning, 400+ social media and communications professionals gathered at Walt Disney World’s Swan Resort for PR Daily’s 2025 Social Media Conference. Leaders from consumer brands, healthcare organizations, higher education institutions, tech companies, nonprofits and more shared insights on all aspects of social media strategy for the coming years, from AI’s influence on the discipline to employer branding to cultivating safe, positive and high-performance communities and conversations. | | | | | Opening Keynotes: A Vision for a More Creative and Positive Future on Social Media Our show opened with not one, but two keynote talks from Eder Reynoso, voice of your favorite Sesame Street characters on social media, and Crayola CMO Victoria Lozano. These back-to-back sessions revealed the art and science of using social media as a force for good by committing to brand voice, leaning into community, and empowering people of all ages to build a more creative future. "Follow the Cookie Monster Rule," Reynoso said. "Every post should be instantly recognizable as you, even if your name and avatar aren’t attached." | | | Thank you to our
Sponsors & Partners | | | | | Leveling Up Your Social Media Career At the end of Day 1, a panel of social media executives from LinkedIn, Grammarly and John Deere sat down with our emcee and creator Jayde I. Powell to advise social media professionals how to advocate for themselves and their teams, secure influence in boardrooms, and find their seat in the social media C-Suite—and to set boundaries in a stressful discipline: "Social media is a demanding job," said LinkedIn’s Santi Pochat. “Take time to rest and recover. If your job isn’t okay with that, that’s not OK.” | | | Social Media Has Gone to the Dogs (and Penguins) We were joined by WeRateDogs’ founder Matt Nelson for a discussion of how a recurring joke all about rating dogs turned into a full-scale media brand and even a nonprofit. He explained what WeRateDogs does when it makes a misstep, how to decide when to abandon a trend, and even gave us a look behind the scenes of their content management system. | | And just to complete the animal theme, we also heard from Tulani André, vp of social media at National Geographic, who shared in a fireside session how the organization decides which adventures to take its followers on, and how more “boring” brands can generate the same level of enthusiasm and passion. | | | | | | |
|
|
