Between the TikTok ban and turbulence on Elon Musk's X, marketers seem unsure of this year's definitive Super Bowl second screen. Additional coverage: Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | Between the TikTok ban and turbulence on Elon Musk’s X, marketers seem unsure of this year’s definitive Super Bowl second screen. | | |
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howdy! | | | | | Some of those advertisers have been quietly considering a return for a while. | | |
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| | | | | Marketers who prioritize CTV will increase efficiency through personalization. This new guide shares tactics for building high-performance CTV campaigns. | | |
howdy! | | | | | Häagen-Dazs, Duracell and MSC Cruises are each making their Super Bowl debut, with different business aims and media strategies. Bottom line: they believe there’s value in $7 milion for 30 seconds. | | |
| | | | | Brands are implementing omnichannel and personalization strategies to keep the holiday momentum going and build long-term customer loyalty well into 2025. | | |
howdy! | | | | | This week’s Future of TV Briefing looks at how noisy content signals are confounding CTV’s contextual advertising opportunity and what makes the situation even more confounding. | | |
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| | | | | With the tactics and tools marketers use to achieve performance having evolved considerably, performance marketing needs an update with some nuance. | | |
howdy! | | | | | The company believes more creators will make the jump to LinkedIn for the opportunity to be in front of marketers, investors and other business decision-makers. | | |
howdy! | | | | | Snapchat is vying for ad dollars dedicated to creators, touting monetization tools and its Gen Z audience — but three agency execs say they are not seeing dollars move over just yet. | | |
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