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Social media in 2024: What do the experts predict?

Social media in 2024, what to expect? Well, there are plenty of trends this year that reveal wider preoccupations within the marketing industry – from creators helping with product development, to the integration of retail media, and then of course the ‘this is great, but how great really is it?’ nature of generative AI.

We’ve compiled the predictions of a band of experts in the social and influencer industry, with 14 in total, across social commerce, generative AI, creators and platforms.
 
11 ecommerce trends shaping strategy for 2024

We asked some esteemed commentators for their predictions on what will shape the year ahead in ecommerce, with thoughts ranging from M&A to AI (p.s. stay tuned for further 2024 trends pieces on retail media and B2B commerce).
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Econsultancy's Digital Marketing and Ecommerce Trends 2024

January 24th, 2023 | 3pm GMT, 10am EST

Our analysts take a tour of the big trends set to impact 2024.
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Featured Reports
The Future of Marketing: The AI Opportunity

Throughout this year’s Future of Marketing survey, AI was a consistent theme. As one respondent put it, “There is excitement and also anxiety…”

But precisely how many marketers are using generative AI, and where do they believe its value lies?
Winning the Race for Digital Skills

How do businesses keep up with customers, technologies and events that are perpetually in flux? Just as they always have, by learning.
 
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