As the creator economy booms, creators are bypassing platforms and dealing directly with brands to generate revenue.
Social platforms become 'marketing engines' as creators look for direct deals to earn money As the creator economy booms, creators are bypassing platforms and dealing directly with brands to generate revenue. Additional coverage: TikTok’s latest cuts do beg the question about the inner workings of the company. This week’s Future of TV Briefing looks at the appetite among ad buyers for streaming ad formats to expand beyond the traditional TV-style interstitials. The tool lets advertisers create GenAI ads using just a URL search campaign with relevant ads content including copy, images and keywords. With a successor on the horizon in the form of ESL/FACEIT Group’s Overwatch Champions Series, some industry observers are looking back at the OWL to figure out exactly how things went wrong. In advance of the multi-billion-dollar upfront marketplace, Screenvision is taking a study it’s done with IPG’s Magna unit to market that extols the media channel’s superior attention results with viewers. Other things to know about The Digiday Media Buying and Planning Awards has recognized past work from Aveeno, Havas, Nielsen and more. Last chance to enter is Friday, February 2. By adding automation and programmatic targeting technologies to direct mail marketing strategies, marketers are creating omnichannel experiences that resonate with recipients. Sponsored by SeQuel. Advertisers are tapping into the carrier-cutting environment, such as in-app telecom services, to utilize formats unique to the space and secure a loyal customer base. Sponsored by TextNow. | | |
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howdy! howdy! howdy! | Sponsored by PebblePost | | WTF is PDM? | | Programmatic technology is providing scalability, efficiency and more to offline strategies, such as direct mail, giving way to a new tactic: programmatic direct mail. | | |
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