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This Social Video Analytics Company Has Quadrupled Its Auditing Business Since YouTube’s Brand-Safety Scare OpenSlate launches post-campaign transparency tool By Lauren Johnson YouTube's brand-safety headache has led to good business for digital verification and measurement companies from marketers concerned about where their ads are running. In March, WPP-owned GroupM began working with OpenSlate--a firm that analyzes social analytics--to test a new auditing tool that shows exactly which videos and channels ads ran against after a campaign has...
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