Kate Porter, Senior Social Media Program Manager at Office Depot, shares how they’re utilizing Snapchat quizzes to drive awareness among back-to-school shoppers. Mobile Marketer >>

Chobani CMO Peter McGuinness explains the reasoning behind their #NoBadStuff campaign, showcasing the stories of Olympians on Twitter and YouTube. Brandchannel >>

Popeyes engaged fans through Facebook Live in honor of National Fried Chicken Day with a live Drive-Thru Bash. Ad Age >>

Hershey's and Reese's are simultaneously producing separate social media campaigns to double down on engagement during the Olympics. Mobile Marketer >>

CNBC plans to attract younger audiences by showcasing finance and business news through Facebook Live. Digiday >>

General Mills' Häagen-Dazs unveiled a Snapchat geo-filter for their #LoseYourself campaign at Wimbledon. The Drum >>

Sephora's created an augmented reality app for customers to virtually try on makeup and share photos on social media using #InstaMakeover and #VirtualArtist. Luxury Daily >>

Starbucks, Nike, and Disney are highlighted as great examples of how Fortune 500 brands are successfully using Instagram. ClickZ >>

USA Network used Facebook Live to promote the upcoming season of their hit show, Mr. Robot. MediaPost >>

Xbox answered fans’ requests through Twitter and created a wheelchair option for online avatars. Digiday >>

Medtronic is looking for a Social Marketing Specialist to develop and execute innovative social media campaigns for both customer retention and acquisition. (Northridge, CA) Medtronic Jobs >>

Masco's Behr needs a Director of Social Media and Content Marketing to lead the team in developing and executing strategic marketing programs and content development in social media. (Santa Ana, CA) Masco Jobs >>

HTC is hiring a Social Media Content Specialist to design creative content for the brand's global social channels. (Seattle, WA) HTC Careers >>

NASCAR needs a Senior Manager of Digital Operations to control daily technical management of their platform, including products, applications, live-video streaming, data feeds, and social media integration. (Charlotte, NC) NASCAR Careers >>

Gander Mountain is hiring a Senior VP of Marketing to establish and maintain branding, marketing strategy, and execution across all social channels. (St. Paul, MN) Gander Mountain Jobs >>

HP is looking for a Director of Global Social Media to lead and develop the overall social media strategy for HP and its brands. (Palo Alto, CA) HP Careers >>

The Home Depot is hiring a Senior Manager of Social Media to drive the strategy and execution behind their social media and marketing initiatives. (Atlanta, GA) The Home Depot Careers >>

T-Mobile is looking for a Director of Social Media to lead their social marketing efforts and oversee a centralized social media strategy and execution to ensure brand alignment. (Bellevue, WA) T-Mobile Jobs >>

Heather Eberly is now the Senior Consultant, Social Media Lead at Windstream Communications. LinkedIn >>

Constellation Energy welcomes Adrienne Anderson as their new Principal of Digital Marketing. LinkedIn >>