JCPenney's VP of Marketing Strategy and Communications, Sheeba Philip, and Kohl's EVP of Marketing, Will Setliff, share how Periscope extends their social conversations and dives deeper into the brand story. Digiday >>

Adidas Creative Strategist and Digital Experience Specialist Kris Ekman explains how they're using metrics and newsrooms to create a large volume of quality social content. The Drum >>

L'Oreal's president of the professional products division, An Verhulst-Santos, talks about their un-branded content hub focused on "neutrality, experience, and craft." Ad Age >>

Kenny Mitchell, Senior Director of Consumer Engagement, talks about Gatorade's digital innovations, including real-time Twitter alerts and customized newsfeeds with Facebook's Spark project. Adweek >>

Allison Miazga-Bedrick, Mars Chocolate's Brand Director for TWIX, talks about the content behind the #LeftTWIX vs. #RightTWIX social media rivalry. Brandchannel >>

The Clorox Company's Burt's Bees brand pledged to plant 1,000 wildflowers for every "b-less" tweet and Instagram post using #BringBacktheBees. MediaPost >>

Lane Bryant took to social media to share an ad they claim TV networks refuse to air. CNN Money >>

Unilever launched a campaign to highlight Hispanic and Latino influencers and trendsetters using #100PorCientoTu. MediaPost >>

Kindred Healthcare needs a Director of Online Reputation to oversee training and implementation around online reputation, reviews, and use of their reputation-monitoring program. (Louisville, KY) AAF Job Shop >>

Otter Products is looking for a Senior Social Media Specialist to develop, implement, measure, and report on social media marketing campaigns. (Fort Collins, CO) Otter Products Careers >>

Sage is hiring a Social Media Marketing Manager to create a program to generate leads and drive results for online marketing and global sales teams. (Multiple locations) Sage Careers >>

Farmers Insurance is looking for a Social Media Editor to join their Digital Marketing team in developing content for a reimagined social media strategy. (Woodland Hills, CA) Farmers Insurance Careers >>

Intel needs a Global Social Media Director to lead their global social media programs, strategy, and content development. (Multiple locations) Intel Talent >>

Boston Scientific is hiring a Social Media Manager to enhance their overall corporate social media strategy in partnership with digital marketing. (Marlborough, MA) Boston Scientific Careers >>

Penguin Random House needs a Social Media Marketing Manager to join their Digital Publishing Group in developing and executing social media marketing strategies. (New York, NY) Penguin Random House Careers >>

athenahealth is looking for a Director of Social Media to manage the evolution of their social media strategy and vision to engage hospital and health system executives. (Watertown, MA) athenahealth Careers >>

Michelle Lahey has joined Kronos as their new Social Media Manager. LinkedIn >>

Caterpillar has promoted Amy Volz as their new Digital Intelligence and Content Marketing Manager. LinkedIn >>