The moves to enforce the anti-fraud measure could have a major impact on the thriving app ad market.
July 25, 2019

From DSPs are starting to enforce app-ads.txt to the challenges of doing product at a publisher, see what the top stories are for Thursday. Read more below.

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Top Stories
The Programmatic Marketer
The moves to enforce the anti-fraud measure could have a major impact on the thriving app ad market.
howdy!
Publishing in the Platform Era
As publishers start balancing different kinds of content and revenue strategies, product leaders are becoming increasingly important. They also face bigger, more complicated challenges.
Sponsored by GumGum
In 2015, when Subway’s most prominent spokesman suddenly became a reviled felon, Ken van Every’s team hit on a blunt solution: avoid all things Jared. Van Every, then working for a software provider on behalf of the sandwich chain, decided to employ a keyword blocking strategy.  “If any page on the site said the word ‘Jared,’ that was going to be avoided by this web campaign,” he explained.
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The Confessions
For one bidding producer, it’s gotten harder to work with younger or more inexperience agency producers. The biggest problem the producer sees is that agency producers aren’t reading bid letters, which leads to more back and forth that can delay production decisions.
Sponsored by attentive
During last year’s holiday season, consumers reached for their smartphones to shop online in record-breaking numbers. Mobile holiday shopping is only expected to grow this year — and retail and e-commerce marketers need new strategies to engage on-the-go shoppers and drive conversions.
howdy!
Video Anywhere
Vizio has rolled out a free, ad-supported streaming service and is backing Project OAR to ensure its TV customers have enough free programming to watch.
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Sponsored by Hightail
Brands, marketers, agencies and publishers rely heavily on creative assets. We’d like to know more about your company’s creative collaboration process.
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Going Global
The publisher has centralized its content output for its global Instagram accounts and it’s paying off, particularly with Instagram Stories where it publishers regular series that get shared among the other accounts.
howdy!
The science- and geek culture-focused publisher is the fourth site that Bustle Digital Group has acquired in 2019.

All Latest Stories

Brands in Culture
On this week's episode of Making Marketing, Shareen Pathak sits down with Foot Locker CMO, Jed Berger to discuss the changing role of marketing at Foot Locker, why the company chose to incubate and invest in new brands and the shift of the overall marketing industry.
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