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Top Stories | | Ivy Liu |
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| | Some Black-owned publishers are finding themselves between a rock and a hard place when it comes down to buying traffic amidst the MFA crackdown. | |
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howdy! | | While AI has made remarkable strides in content generation, from writing to art and even music, there remains a distinct gap that only human creators can bridge, according to creators. | |
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| | While the subscription market is booming, consumers are overwhelmed by the sheer volume and fragmentation of digital products and services. | |
howdy! | | Conversations have stalled around DEI. Channing Martin, IPG’s Global Chief Diversity and Social Impact Officer, talks about reviving those talks and moving them forward. | |
| | Across exchanges and programmatic channels, new and alternative advertising strategies are emerging as viable alternatives to Google’s dominance. | |
howdy! | | To better compete with its rivals, Peet’s Coffee is firing on all marketing cylinders. | |
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| | Business-to-business companies are recalibrating to be increasingly people-focused and marketing-led instead of account-based and sales-led. | |
howdy! | | OMG is arguing for the buy and sell sides of the industry to work more closely together and play less of a game of telephone. Six major SSPs have signed on to help align their common interests. | |
howdy! | | In the sixth episode of Is This The Metaverse?, hosts Alexander Lee and Sara Patterson explore the future of work in the metaverse. They meet with the builders of virtual offices and the creators of VR training exercises — and learn how some people are already making millions of dollars designing and selling items inside Roblox. | |
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