Other things to know about - Time is running out to secure your passes for the Digiday Programmatic Marketing Summit, taking place May 5-7 in Palm Springs. Join us for three days of learning and networking with programmatic leaders from Monster Energy, Kepler and more. Don't wait — book your seat now.
- Showcase your solutions and expertise with the Digiday Technology Awards. This year's categories include Best AI Tool, Best Data Team and more. Enter by April 25 to save on submissions.
- Subscriptions and direct customer relationships provide alternative ways for publishers to acquire first-party data while enhancing user experience. Sponsored by Wunderkind.
| | |
|
| Top Stories |  | | Ivy Liu |
|
| | | | | After years of lamenting about the decimation of Facebook referral traffic, some publishers are starting to see that traffic return this year. | | |
|
| | | SPONSORED BY |  |
| | | | | | | | | | |
howdy! | | | | | When it comes to RMNs, the only certainty is uncertainty. Amie Owen, chief commerce officer at Kinesso, unpacks why that’s the case. | | |
| | | | | As data strategies become more ambitious, today’s data marketplace operators increasingly offer a complex menu of campaigns rather than emphasizing convenience and efficiency. | | |
howdy! | | | | | Amidst the culture wars and economic uncertainty, more brands are turning to mascots to stand out in a crowded marketplace. | | |
| | | | | Agencies are scaling smarter by finding an avenue between in-house and outsourcing where a partner seamlessly integrates with their operations to drive performance, ensuring every campaign is optimized for efficiency, impact and ROI. | | |
howdy! | | | | | All the holding companies have been interrogated as a result of guidelines that were issued by the ad agency association as well as the broadcasters’ association. What’s unclear is what Indian authorities are looking for. | | |
| Advertisement |  | | |
| | | | | A survey of nearly 2,000 teens uncovers perceptions about using trends in marketing campaigns. The report breaks down what makes content feel authentic, why campaigns flop and how marketers can connect without crossing the cringe line. | | |
howdy! | | | | | Agencies are exploring new AI-powered research tools to streamline workflows and supercharge insights. | | |
howdy! | | | | | Marketers, already under pressure, will likely zero in on the effectiveness of their marketing spend to weather the storm. | | |
|
