MediaMath is exploring its future, a potential sale to either Magnite or private equity are on the table.
| MediaMath is in talks with several parties over a potential exit with a number of outcomes in prospect including either Magnite or a private equity group ending up as the eventual acquirers of one of the most established names in ad tech, according to sources. Read more below. The potential union of MediaMath and Magnite would represent a major consolidation move in the ad tech sector. In 2020, Twitter had over 2 billion tweets about video games — a 75% increase year-over-year, according to Rishi Chadha, Twitter’s global head of gaming content partnerships. TikTok creates a measurement training program for media agencies, Horizon Media, GroupM and VaynerX sign up. Why Yang Adija gamified NFTs to encourage Turner Sports' audience to embrace the blockchain. Digiday asked agency execs and marketers to detail what they believe the marketing hot topics like the metaverse, privacy, CTV, return of travel and more, will be in the coming weeks. More in this Digiday+ Marketing Briefing. Publishers aren’t sure whether their plans for life post-third-party cookies will actually work. More in this Digiday+ research. Other things to know about Join us at the Digiday Media CMO Summit on January 25-26 where we will bring together a select group of marketing leaders in media, advertising and retail to discuss the behavioral trends that they are counting on to find opportunities. Download this new guide to learn how marketers at major brands are keeping ads relevant and measurements accurate even as privacy tools and regulations evolve. Sponsored by Google. Advertisers are looking beyond email open rates toward other significant KPIs while keeping in mind that they’ll also need to work in new privacy-compliant contexts. Sponsored by Stirista. | | |
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