Frank Talk on media’s biggest challenges, how programming needs to change & secrets to finding reality talent
| | What do you think is the most pressing issue facing the media industry today?
The incredible viewer overload the industry is currently experiencing. The preponderance of content plus the new ways to watch it mean viewers have unending choices - perhaps too many choices - to sustain a healthy ecosystem. Breaking through the clutter is getting harder for industry players to do, but it’s more critical than ever for survival.
Networks like HGTV, Travel Channel and Food Network have been starmakers. What’s the secret to finding reality show talent?
For our networks, the secret is passion. Our talent is as committed to their genres as their rabid fans are, whether it’s home design, cooking or exploring. It’s obvious to viewers that our talent pursues their passions even when the cameras aren’t rolling.
The ways people are watching programming is changing. Does that mean programming itself needs to adapt?
Some of the support functions and mechanics need to adapt – marketing, scheduling, program clocks – but the essence of the content doesn’t need to significantly change. Programming still needs to entertain. Whether it’s screened on a phone, a streamer or a linear network doesn’t really matter as long as viewers find it satisfying. Good storytelling is what matters, regardless of the ways people watch it.
Learn more from Kathleen Finch when she speaks on the “Industry Leaders Set the Stage” panel on Monday September 9th at 11AM during That Big TV Conference in New York City. Other companies you'll hear from at this event include Hyundai, GroupM, Viacom, Publicis, IBM,WarnerMedia, Twitter, and more.
>> Save 15% through this Tuesday, May 28 with code “FINCH” at registration. | | | | |
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