How did Discovery’s acquisition of Scripps Networks Interactive solve for challenges in the new world of media?
When two direct competitors come together as these companies did, one of the great benefits is the sharing of best practices. Both companies excelled at different areas of our business in the domestic and global markets. For example, Discovery had a larger global footprint and had made a bigger investment in data solutions and ad-supported TV streaming apps. On the other hand, Scripps had more experience selling its brands convergently across TV, digital and print.

What have been the benefits – to advertisers and the audience – of the deal?
By consolidating spend with us, advertisers can meet the needs of their portfolio, at scale, within a single media relationship. Audiences like some of our crossover storylines and stunts.

What innovation do you predict will have the biggest impact on the business of media?
TV will get smarter and more personalized the way music has. Companies with the best content libraries will win out.

Learn more from Jon Steinlauf when he speaks during the “Behind the Deal” session on Monday September 9th at 1:45PM during That Big TV Conference in New York City. Other companies you'll hear from at this event include Hyundai, GroupM, Viacom, Publicis, IBM, WarnerMedia, Twitter, and more.

>> Missed Friday's early bird deadline? Save $100 today only with code “STEINLAUF” at registration.