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| | News & Analysis on Food & Beverage Development - Europe |
Special Edition: Beverage Trend Watch
Consumers want guilt-free beverages that nourish, refresh, hydrate, indulge or help power them through the day. From the much hyped low-to-no craze to meal replacements and prebiotic sodas, we've examined the big trends shaking up the beverage sector. Thirsty yet? Grab a drink and settle in. | |
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Less booze, more prebiotic soda: The new trends bubbling in beverages How are beverage trends expected to evolve this year? And are there any up-and-coming innovations industry keep a close eye on? We ask the experts... Read
Are meal-replacement drinks a fad or the future of convenience food? Sales of meal-replacement drinks have surged in recent years, with brands like Huel taking full advantage of current consumer interest, but is this just a foodie phase or a trend thatâs just getting started?.. Read
âThey still want to go out and enjoy themselvesâ: Non-alcoholic beer consumers want fun, flavour and pints on tap The market for non-alcoholic beer has steadily shifted away from niche in recent years, with many big brands releasing their own 0.0% and alcohol free brands. But consumers who drink alcohol-free beer are often looking for the same thing as those who drink alcohol: fun... Read
Infusing drinks with celebrity spirit: Marketing gold or reputational risk? Who wins and loses when celebrities back alcoholic drinks? We spill the tea on stardom in the beverage world... Read
How can alcohol brands ensure their marketing doesnât appeal to children? Should beer brands use cartoon characters? Will bright colors appeal to children? What about celebrity tie-ups or sweet-flavored spirits? 2023 saw a rise in the number of alcohol brands that found themselves in hot water with advertising authorities over cues that could appeal to children. What can brands do to steer clear of such issues?.. Read
What are the positives and negatives of consuming caffeine? Many of us start our day with a piping hot cup of tea or coffee. In fact, itâs sometimes the very first thought we have before weâve even opened our eyes. But what are the advantages and disadvantages of consuming caffeine and how much is too much?.. Read
How much does exercise offset the cardiovascular risks of sugar-sweetened drinks? When we exercise, we often hope to offset some of the negative effects of the unhealthy foods that weâve eaten while we do so. However, when it comes to sugar-sweetened drinks, exercise might not be enough to offset the significant increase in cardiovascular risk they can bring about... Read
Hybrid dairy: How can innovators unlock a new categoryâs potential? Hybrid dairy, whereby conventional dairy is blended with plant-based ingredients, holds âconsiderable appealâ as a category, according to Mintel, but innovation is rare. What can industry do to win new consumers?.. Read
California winery launches aluminum wine bottles: âWeâre answering the call-to-action to rethink glass bottlesâ Californiaâs Bogle Family Wine Collection has launched its first-of-its-kind 750ml aluminum wine bottles. The winery believes the format can first and foremost offer a more environmentally friendly solution: as well as open up new consumption occasions and reinvigorate the category... Read
Why Coca-Cola is betting on water security innovation With climate change exacerbating water stress and scarcity, Coca-Cola Europacific Partners is backing new tech solutions to help future-proof the beverage industry... Read
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