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| News & Analysis for the Beverage Industry |
| SPECIAL EDITION | | Special edition: Energy drinks |
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Energy drinks are booming. There’s the big powerhouse brands who remain as strong as ever: but watch out for the up-and-coming entrepreneurs who say they can challenge the status quo.
But what do consumers really want when it comes to energy? Is it about natural ingredients, sustained energy, or lifestyle branding that goes well beyond the core energy proposition? We explore the category. |
| SPONSORED MESSAGE | | | | Power Your Drink with Freemen Innovation | | Elevate your beverages with Freemen Nutra’s cutting-edge ingredients—natural sweeteners, energizing blends, and clean-label actives designed to power flavor, function, and innovation. Let’s create the next big drink together!... Click here |
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| Related Products & Suppliers |
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| | | SPONSORED MESSAGE | | Lifting Consumers Up With "Feel Good" Energy | | Not all caffeine is created equal. This Amazonian 'super leaf' is revolutionizing functional beverages thanks to its exceptional antioxidant and caffeine content that delivers a brighter and cognitively uplifting energy experience... Click here |
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| SPONSORED MESSAGE | | | | Lead the charge in hydration with ADM innovation | | Modern consumers expect more than just hydration from their beverages. They want functional benefits such as energy and digestive support, electrolytes, and more. Deliver on these demands with ADM innovation, technical ingenuity, and expertise... Click here |
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