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News & Analysis on Supplements, Health & Nutrition - North America
  20-Feb-2025
 
Special edition: Exploring a new era for pet supplements
US consumer spending on supplements for dogs and cats is about $2.5 billion, with horses worth an additional $800 to $900 million, so it’s obvious why more human dietary supplement brands are exploring the potential of the adjacent market. So what are the growth categories? How are postbiotics changing the game? What’s happening with mushrooms?

In this special edition, we’ll explore the key trends, the leading brands, the market opportunities, the quality standards and key ingredient suppliers, and more.
 
 
 
 
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myHMB<sup>®</sup> Pet: Muscle Health & Mobility Supporttrack
 
myHMB® Pet helps maintain muscle health, mobility, and recovery in aging and active pets. This innovative ingredient supports strength and vitality, making it an ideal addition to pet supplements and functional nutrition formulations....   Click Here
 
 
 
 
 
Special edition: Exploring a new era for pet supplements
It is a truism in the pet supplement industry that if a supplement is useful for people there is likely an application for companion animals... Read

Pet mushroom consumption mimics human supplement trends
Whether it is a turkey tail blend or a combination that includes B vitamins, mushroom formulations for pets are abundant on retail and online stores... Read

Keeping pets active through better joint health: A multi-layered approach
Addressing joint health can be multifaceted for pet owners who want to take preventative and symptom-relief tactics to improve their animals' well-being... Read

ADM positions itself as a leader in pet postbiotics
Postbiotics are not as well understood as probiotics for the pet industry, but ADM may be changing that... Read

iHerb answers demand for pet supplement products
California-based iHerb is expanding its pet care offerings, responding to increased spending on pet supplements over the last five years... Read

 
RELATED PRODUCTS & SUPPLIERS   
 
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Stratum Nutrition’s Purrrfect Pet Pawsibilitiestrack
 
Stratum Nutrition has a robust portfolio of functional pet ingredients including prebiotics, probiotics, postbiotics, and bone and joint support. View our portfolio now!...   Click Here
 
 
 
 
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Turnkey Pet Premixes and Ingredient Solutions!track
 
Freemen Nutra is your trusted global supplier for ingredients and Premixes for Pet food and supplement formulations. We offer fully customizable Premix solutions with precise nutrient delivery and low MOQs with scalable production!...   Click Here
 
 
 
 
SPONSORED MESSAGE
 
myHMB<sup>®</sup> Pet: Muscle Health & Mobility Supporttrack
 
myHMB® Pet helps maintain muscle health, mobility, and recovery in aging and active pets. This innovative ingredient supports strength and vitality, making it an ideal addition to pet supplements and functional nutrition formulations....   Click Here
 
 
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