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| | News & Analysis on the Bakery and Snacks Industries |
Special Edition: Healthy snacking
A guilt-free convenient indulgence that's better-for-you - that's what is forecast to be one of the biggest drivers of NPDs in the snacks and bakery sector in 2024. Free from is mainstream; fortification is the new norm; sugar, salt and fats are the big no-no; and more traction is being given to clean labels. We take a look at the leading trend shaping the bakery and snacks market. | |
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Debunking the myth that that processed automatically means unhealthy Steve Burgess, GM, Europe for TNA Solutions, busts the bad reputation of ultra-processed foods (UPFs) and highlights how producers can attract health-conscious consumers... Read
Ozempic makes an impact on the gut health trends for 2024 Prebiotic dietary fibre maker Comet believes that offering an Ozempic alternative, bringing Gen Zers onboard, giving woman a bigger focus and driving home the value of a product are the most robust opportunities for microbiome-enhancing snacks in the year ahead... Read
Healthier snacking still needs to be fun: JNCK Bakery provides insight into balancing indulgence with health For some time now, âhealthierâ snacking has tended to play on that core message â health â and focused on added protein, were packaged and promoted as gym products, when in fact, snacking can be a treat and healthy at the same time. It needs to be fun... Read
Walnuts will elevate the market positioning of baked goods and snacks The California Walnut Board and Commission is elevating the message of the walnuts, noting the humble nut will ramp up not only the nutritional value but also the market positioning of bakery and snack products... Read
Majority of Gen Zers and Millennials are considering the switch to free from in 2024 A recent poll of 2,000 Brits by BakeAway highlights the generational differences when it comes to alternative nutrition trends â with Gen Zers most likely to try a free from product this year; Millennials considering the dietary switch; and Boomers being the most reluctant generation... Read
Cost of reformulation giving you pause? FDF Scotland invites producers to apply for funding from Reformul8 Challenge Fund 4 Food and Drink Federation (FDF) Scotland has launched the next round of its Reformul8 Challenge Fund (RCF4), calling on Scottish producers to apply for funds to help them with their reformulation journey... Listen now
What do Bio&Me, SRSLY Low Carb, Fearne & Rosie and Olly's have in common to make the 2024 Startups 100 Index? Startups has revealed its 16th Startups 100 Index, which celebrates the UKâs most disruptive new businesses founded in the past five years... Read
Far from risking the inherent indulgence of baked goods, Puratos believes health is at the heart of consumer trends for 2024 From the launch of the first branded health-focused bread in the 1920s to the development of a fibre-packed sourdough ingredient in 2021, Puratos has been at the forefront of the health trend. Itâs part of the companyâs DNA... Read
No-guilt messages, colour-coded packaging and adaptogens: Snacking trends for 2024 Health and wellbeing remain at the forefront of snack marketing, with guilt-free pleasures, plant-based options, traditional flavours and adaptogenic ingredients expected to lead the sector into the new year... Read
Mad about better-for-you bread The UK Government backs the Superloaf entrepreneur to help tackle obesity problem; Equii expands its portfolio to allow consumers to have âthe best of both worldsâ; Sourhouse encourages home bakers âto sourdoughâ; Real Bread Campaign wants to put some sourdough myths to bed; and Warburtons enlists Samuel L Jackson... Read
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