 | | News & Analysis on Supplements, Health & Nutrition - Europe |
Special Edition: Sports & Active Nutrition
The sports and active nutrition market is growing rapidly as consumers look to 'get healthy on the go', and maximise the benefits of their active lifestyles. Indeed, Mintel data estimates that one in every four people in the UK have consumed some for of sports nutrition product - reflecting a growing appeal of sports and active nutrition in the wider nutrition marketplace - and not just elite athletes. But how do shifting consumer preferences, and the growing influence of new ingredients and new scientific breakthroughs impact the sports and active nutrition category? |  |
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Lumina: More and better reviews key to online success Lumina Intelligence now has enough data for online product reviews to use it in a predictive fashion. For sports nutrition products the news is those with the most reviews and the best scoring reviews prosper; products with few reviews get dropped... Read |
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