| Today, at its sixth Destination Australia Conference, Tourism Australia previewed to an audience of 350 industry figures the new campaign film that will support its recently launched international recovery campaign, There’s Still Nothing Like Australia.
This new ad is another step in a grassroots, industry-led campaign, which will be rolled out across our key international tourism markets, as appropriate in the current environment.
The new campaign takes inspiration from Tourism Australia’s long-standing and successful There’s Nothing Like Australia global campaign platform and uses tourism operators from around the country to tell the world why There’s Still Nothing Like Australia.
For ten years we’ve told the world that ‘there’s nothing like Australia’, investing more than $1 billion in a campaign that has helped boost international arrivals and spending by 72 per cent and 73 per cent respectively. Now, as we seek to re-establish trust and credibility internationally in the wake of the damaging global publicity surrounding the bushfires, it’s more important than ever that we show the world that this is still very much the case.
Australia still has stunning landscapes, beautiful beaches, amazing wildlife, incredible food and wine. And we still have a lifestyle that is uniquely Australian and is highly desirable to travellers the world over.
The campaign is rolling out across key international markets. Tourism Australia will build upon There’s Still Nothing Like Australia later in the year, with a second broader brand campaign.
Find out how you can get involved here. Phillipa Harrison |
