Google’s Privacy Sandbox features a proposal for fighting fraudulent traffic called Private State Tokens. Here’s a WTF video explainer. For a number of reasons, creative agencies are expanding into full-service by adding media, especially as disciplines like programmatic, retail media and cross-media measurement become bigger tasks. Alternative IDs like UID 2.0 and RampID are starting to produce measurable revenue lift for some publishers. It takes a lot to get to this point -- where Sanofi’s media boss is talking about making wholesale changes to how it buys ads and from whom. How MediaMonks created an animatronic inspired by "Men In Black" to show off a new generative AI platform. Lenovo spoke with Digiday during CES about the company’s innovations, strategies for marketing AI and how it’s experimenting with it. Other things to know about Join us from March 25-27 in Vail for Digiday's Publishing Summit, where we'll connect attendees with top execs from BuzzFeed, CNN, The NY Times and many more. Search and referral traffic are vital to publisher revenue, but they also affect other aspects of the business. Take this survey and tell us what changes when traffic slows and the adjustments your team plans to make for a $5 gift card. Sponsored by Arc XP. Marketing mix modeling is helping advertisers quantify external sales factors — from weather changes to major public events. Sponsored by Kochava.
For continual investment in CTV, advertisers need confidence in the channel. A new system where advertisers receive contextual and semantic signals and show-level data can accomplish this with cooperation from the industry.
For a number of reasons, creative agencies are expanding into full-service by adding media, especially as disciplines like programmatic, retail media and cross-media measurement become bigger tasks.
Between the rise of AI, the lack of subscription growth and a challenging market, publishers and media companies are focusing on leveraging first-party data to deliver users personalized, custom experiences and diversify offerings.
